White Mountain Mall is located in the affluent, energy-rich town of Rock Springs, WY, one block off of I-80, and is the only regional mall within a 180-mile radius. While the city of Rock Springs is remote, it is an extremely prosperous and self-contained community with average household incomes nearing $85,000, unemployment under 4%, and a booming economy based on abundant natural resources. White Mountain Mall caters to area residents by offering strong anchors and successful, upscale specialty retailers, and it remains a highly attractive location for retailers seeking to expand. 

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